CHIMNEY’S YOU TOP 100 AUSTRALIA 2016

A STUDY OF AUSTRALIAN COMPANIES' EFFICIENCY IN THE USE OF THEIR YOUTUBE CHANNEL

Chimney has conducted a study of the top 1,500 Australian companies’ efficiency in the use of their YouTube channel.

Of these 1,500 top companies, 940 (62.6%) have YouTube channels, but only 490 (32,6%) are so called 'active' (those that have uploaded at least 12 videos in the last 12 months). We studied these active channels when it comes to amount of views and amount of videos. The ranking is based on efficiency, which is the total number of views divided by the total number of videos on the channel in the last 12 months.

148

digital broadcasters*

43 056

average views per video among the YouTop100

56 617

videos uploaded in 12 months

128

of companies studied have fewer than 1,000 views on average per video

128

have fewer than 1,000 views on average

84

channels had over 1 million views in last 12 months

144

channels had less than 10,000 views

6 182

average numbers of subscribers among the YouTop100

*companies that post at least one video a week, meaning they have uploaded 52 or more videos in the last 12 months

THE YOU TOP 100

  1. Virgin mobile
  2. Google Australia
  3. Samsung Australia
  4. Budget Direct
  5. QBE Insurance
  6. Dodo
  7. UGG
  8. Valspar Paint
  9. Uncle Tobys
  10. Hewlett-Packard Australia
  11. Colgate
  12. Canon
  13. KIA
  14. Optus
  15. Rexona
  16. Pantene
  17. L'Oréal Paris
  18. Garnier
  19. Air New Zeeland
  20. Specsavers
  21. Staples
  22. Olay
  23. Maybeline
  24. Kit-Kat
  25. Lynx
  1. Honda
  2. Toyota
  3. Rebel Sport
  4. Nestle Baby
  5. Accor Hotels
  6. Head & Shoulders
  7. Oral-B
  8. Amaysim
  9. Pizza Hut
  10. Benefit Cosmetics
  11. Nivea
  12. P&O Cruises
  13. IKEA
  14. Department of health
  15. Purina
  16. Vodafone
  17. Salesforce
  18. Cadbury
  19. Bacardi rum
  20. Lancome
  21. Telstra
  22. Nutri Grain
  23. Cover-more insurance
  24. Microsoft
  25. Bonds Australia
  1. Blackmores
  2. EA Games
  3. Skoda
  4. Nissan
  5. VISA
  6. Quantas
  7. Domino’s
  8. Virgin Airlines
  9. AAMI Insurance
  10. LG
  11. Australia Post
  12. American Express
  13. Lexus
  14. ASUS
  15. Hyundai
  16. Energy Australia
  17. McDonald’s
  18. Mercedes-Benz
  19. Jetstar
  20. Lloyds Bank
  21. Paypal
  22. Lenovo
  23. Transporter for NSW
  24. Kathmandu
  25. JEEP
  1. FORD Australia
  2. David Jones Store
  3. Ladbrokes Australia
  4. Castor Racing
  5. Commbank
  6. Peugeot
  7. Clinique
  8. Uniqlo
  9. BT Financial
  10. NAB
  11. Schwarzkopf
  12. GSK
  13. ANZ
  14. Taburmans
  15. Rimmel London
  16. Showpo
  17. Red Rooster
  18. AGL Energy
  19. Xbox
  20. Westfield
  21. Target
  22. Royal Caribbean
  23. Thermomix
  24. Queensland Health
  25. Mazda Australia

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